Tuesday, July 27, 2010

WebMaster Property harnessing Digital Real Estate

Launches www.cool.lk to cater to the growing needs of the local clientele

WebMaster Property (Pvt) Ltd, an investor of Digital Real Estate, stated that the company is offering services ranging from search engine optimization to consultancy catering to the untapped local clientele. To cater to the local market it has launched www.cool.lk, the latest venture.

“Domaining” is a truly unique business in the internet, which means investing in website addresses which is a fast growing market. WebMaster Property specializes in the enlargement, enhancement and exchange of digital real estate.  WebMaster Property is the endeavor of Manjula Fernando, a young entrepreneur and computer graduate, who has worked alongside some of the most prominent names in the United Kingdom’s tech industry.

Young Entrepreneur Founder CEO WebMaster Property (Pvt) Ltd Manjula Fernando.

Speaking about the market Manjula Fernando Founder and CEO “the online real estate market is one of the best commodities which appreciates best value in the present digital world. As an example about 20 years back, sites like hotel.com were low in price, but now you see an increase in value as time has caused that change with the digital boom and increasing internet usage. Presently “dot com” is the king followed by queens “dot net” and knights in the form of “dot org”. Our vision is to empower Sri Lankan enterprises to capture international markets through online marketing and to become a major player in the Sri Lankan e-commerce arena”.

Services offered by cool.lk include Search Engine Optimization (SEO), the methodology used to increase the ranking of a website on popular search engines like Google and Yahoo, for terms and phrases that are related to a particular business.

“It is nice to work with a professional who got my site up in the search engines thus driving traffic to the site, which gives me cutting edge over competitors” said Angelo Thumbawila, GM – Procurement and Shipping, Screenline Group, one of the satisfied clients.

WebMaster Property currently offers services for UK and US markets and the introduction of cool.lk will enable the company to provide services to the Sri Lankan market. Any business whether it is B2C or B2B needs to have a unique web address to engage with their current and prospective clients. Through the development of cool.lk the company is set for many developments in the future.

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Monday, July 26, 2010

AMCHAM and SLASSCOM to host CEO Forum on Innovation and Sustainability

AmCham in Association with Sri Lanka Association of Software and Service Companies (SLASSCOM), will conduct a CEO forum themed Innovation and Sustainability on the 9th of August 2010 at Hilton Colombo.

Chairman and Geography Managing Director, Accenture India and  Chairman NASSCOM Harsh ManglikDr. Kishu Gomes

The forum includes keynote addresses by the Chairman of Accenture India, Harsh Manglik and the CEO of SLINTEC, Ravi Fernando.

A panel discussion on How Innovation Supports Sustainability will take place following the keynote addresses. The panellists include Chairman of Chevron Dr. Kishu Gomes, Group CIO of John Keels Ramesh Shanmuganathan, CEO of Latitude 655 Shanil Fernando and Executive Director of BOI Duminda Ariyasinghe. The Panel will be moderated by the Secretary of the Board of Directors, American Chamber of Commerce in Sri Lanka and Senior Director and Global Head of Enterprise Automation Virtusa Prasath Nanayakkara.

The event is sponsored by Latitude 655, a next generation IT services company focused on innovative products and services.

The CEO forum will be held at the Hilton Colombo, on Monday, August 9, 2010, commencing at 9.00 am (registrations will be from 8.30 am to 9.00 am). Please reach AmCham (www.amcham.lk) on 2336073/4 for further details and enrollment.

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I met Niranka Perera, Head of Business Solutions at eMarketingEye (Pvt) Ltd. to understand how IT changed his life

Sustainability of a knowledge economy is supreme for Sri Lanka

Electronic commerce or in short e-commerce, refers to business activities like selling and purchasing of products and services carried out over electronic systems like the Internet and computer networks. The history of e-commerce dates back to 1970, when for the first time, electronic data interchange (EDI) and electronic fund transfer were introduced. Since then, a rapid growth of e-commerce has pervaded almost every other aspects of business such as supply chain management, transaction processing, Internet marketing and inventory management. This thought paved way for my next feature.

A creation and sustainability of a knowledge economy is paramount for Sri Lanka. Knowledge is a tool, which can be utilized to create jobs and bring about economic reform. Considering the IT sector, it isn’t feasible for the government alone to develop the education sector to cater to the rising demand of IT personnel. The contribution of the private institutions should be encouraged with the necessary government regulatory frameworks in place to ensure the quality of education. 70% of workers in developed countries are knowledge-workers, if Sri Lanka strives for same, an economic boom is sure to follow are the thoughts of a young accomplished business mind, Niranka Perera Head of Business Solutions eMarketingEye (Pvt) Ltd.

Niranka as a child

An old boy of S. Thomas’ College Mt. Lavinia, Niranka is the the youngest in the family with two older brothers, both working in the IT sector, his dad is an entrepreneur and his mother is a gemologist. A qualified Project Manager with a degree and an MBA he has worked in the ICT industry for the past 7 years. When queried about his child his dream similar to many of my interviewees he commented about his vagueness in his future. According to Niranka, He hadn’t really focused on a career path during his school days. He wanted to be many things, a Marine Biologist, an Engineer and just about anything in between based on the time of day, he recalls, as he matured he realized he had the knack for Marketing and he as a youngster was computer savvy, understanding the basics with relative ease. Gradually during the last couple of years at school, when a career choice seemed more tangible, Niranka chose the field of IT, with plans to complete a degree in ICT.

When we say IT, most people think of it as one composite sector. But in reality, IT offers various disciplines that are based on the same foundation. He believes there is something for everyone, be it UI Engineering, Software Engineering, Database Engineering or any of the other multitude of interrelated disciplines within the sector. He chose UI Engineering as he wanted to design the look and feel of software and define how people interacted with IT systems. He was also confident in his choice as he knew once within the IT sector, if one had the necessary foundation; it was relatively easy to switch between the various disciplines, at least at the initial stages of one’s career. “The fact that I later specialized in Software Project Management is a testament to that”, he says.

He described the impact of IT in him as a person, “IT has had an immense impact on me. Having studied part-time and worked full-time, at the age of 22, I was the Delivery Manager for a US based Software Development company while most of my friends were still finishing their degrees. I firmly believe such an opportunity for career development and rapid progression is only available in the IT sector. At eMarketingEye, I have had the opportunity to attend training sessions at Google Singapore, address international conferences and also help conduct Sri Lanka’s first online marketing forum”.

Opportunities such as these are not unique in the IT sector. Having worked with Engineers and other IT professionals from various universities and all-walks of life, it is gratifying to see how individual brilliance is easily visible and how it is rewarded within the sector. “I believe if I had chosen any other sector, my career progress would have been very different”.

Coping with an evolving industry is a challenge, few extracts from his thought are, Continuous learning is at the core of the IT industry and this is why IT becomes a specialist industry. For example, Software Engineers may choose between Microsoft Technologies, Java based Technologies or Open Source technologies and then specialize in one area. It helps narrow the scope and makes continuous learning feasible. The fact that Software Engineering principles remain the same, makes it easier for someone to switch from one technology stack to another if so desired.

Niranka Perera, Head of Business Solutions at eMarketingEye (Pvt) Ltd.

For a company, initially a similar specialization may be prudent at the start. Once the company is stable, structured diversification into other IT disciplines would be feasible. Transparency and performance based metrics are a must. In the end, how a company manages the ‘iron-triangle’ of time, scope and cost is how it would sustain an advantage over its competitors.

Contribution of the youth was my next query, according to Niranka the knowledge the world has to share with is mostly in English and as such Niranka believes a genuine effort is required by Sri Lanka youth to learn English. “To develop themselves through further reading and self-study not only benefits them as individuals but their companies and the whole knowledge based sector. Having worked with engineers from various countries, I believe our talent is second to none but our language skills in general require further development”.

Speaking about the key challenges Niranka shared that English language skills and employee turnover are the biggest challenges faced by a BPO. As most BPOs serve US and European clients, it is immensely difficult to source the right candidates due to the language barrier. In such a situation a considerable investment is needed to develop these skills. If this initial investment is to be redeemed, then issues of employee turnover should be addressed next.

BPOs that offer entry level opportunities with the promise of higher education and career opportunities within the company or related businesses later. This would seem to be an ideal scenario that benefits the company and the individual. Virtusa as a leading IT services company does this really well.

Sri Lanka has an immense advantage in the IT/BPO sector. Sri Lanka is emerging as a global IT-BPO destination of choice in number of key focus domain areas. Sri Lanka is ranked among the Top 50 Global Outsourcing destinations by AT Kearney and ranked among Top 20 Emerging Cities by Global Services Magazine.

Niranka shared his thoughts “The development of the IT sector would help Sri Lanka earn foreign exchange while creating jobs. Benefits such as increases in Per-Capita-Income and Knowledge in-flux are sure to follow”.

His ideas to take Sri Lanka ahead are as follows,

Bandwidth is a commodity in Sri Lanka where the prices of broadband lease-lines are prohibitive for smaller companies. The development of the necessary IT infrastructure is paramount for Sri Lanka. IT Promotion – Undertake a structured approach to create awareness of Sri Lanka’s IT skills in the global market. Effectively promoting Sri Lanka as a superior outsourcing destination in terms of quality, reliability and pricing. IT Education – Increase the existing capacity of Sri Lanka’s IT education sector. Encourage private sector IT education while introducing the necessary regulatory frameworks that prevent the issuing of mass-scale degrees without the requisite knowledge. IT Law – Create awareness on existing ICT related laws and ensure enforcement.

The growing IT-BPO industry in Colombo offers a unique advantage for Small and Medium Enterprises (SME) to enjoy premium access to a high quality talent pool, which is becoming increasingly challenging in large established destinations such as India and China. The environment is also highly conducive for establishing high-in-demand niche competency centers out of competition for even larger global services companies.

Daily News and ITpro featured.

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Thursday, July 22, 2010

The Five Factors of Agile Suitability

By Madu Ratnayake Vice President and General Manager Virtusa Corporation
Follow Madu on Twitter www.twitter.com/MaduRatnayake or connect on Facebook

Overview

Agile is here to stay. With its emphasis on lightweight processes, high-quality deliverables, flexibility in dealing with changing business priorities, short delivery cycles, higher team morale, and a whole host of other benefits, agile development offers a fresh approach to businesses seeking greater agility in their software engineering processes.

Agile over traditional practices brings in significant value; however our experience indicates that it is no silver bullet for the ills of enterprise application development.  Agile practices are developed based on several fundamental assumptions about the environment within which the project is executed.  In the right context, all promises of agile come alive; in the wrong context agile can add significant risks to the successful delivery of an engagement.  Especially in a global delivery environment, careful consideration of risk factors helps you avoid potential significant failures.

The following guidelines can help in deciding whether a project using the global delivery model is suitable for agile development:

1. Environment

Applying agile practices to an environment steeped in traditional development methodologies requires a significant mindset shift. Proper understanding of what agile development means, willingness to change, and executive sponsorship are important for the transformation to happen. If the organisation is open to undertaking risks, is innovation-driven and has a mindset for continuous improvement, then the required change can be easily accomplished. A strong agile champion at the top is critical for the success of an agile development project.

A tightly time-driven project creates the right environment for all stakeholders to come together quickly, build working relationships and create momentum. Other dimensions – such as the number of stakeholders, the existing level of trust between users and IT, and the overall collaboration culture – can significantly affect the outcome.

2. Partnerships

In a multi-site, multi-partner project, the quality of relationships among partners plays a significant role. The openness of partners to sharing feedback for the benefit of the project, the availability of the partners to participate in multiple sessions, and the overall level of trust play key roles. Partners must share realistic expectations and be willing to listen and empower each other towards project success.

3. Nature of Requirements and Solution

The essence of the agile approach is to develop software iteratively and deliver it in usable increments that provide value to the business. The nature of the requirements, as well as the solution to meet them, plays a key role in executing the project using agile methods. The refactoring effort involved for incremental development may not be justifiable when the requirements are frozen upfront. The feasibility of segmenting the requirements and developing them in smaller chunks, the frequency of requirement changes, the business’s ability to quickly prioritise requirements, and the criticality of the application are all important factors in analysing the suitability for an agile approach.

4. Scope and Time

When the project has a fixed timeframe, the agile approach is particularly useful for getting maximum business benefit within the given time. On the other hand, projects with both fixed timeframe and scope may not provide enough flexibility for the business to reprioritize or change requirements once the project commences. Agile development is best suited for projects with fixed time and cost, and variable scope.

5. Team

Agile development favors individuals and interactions over processes and tools. The approach is more people-centric; hence, team composition plays an especially important role in assessing agile suitability. The availability of the right skills and the team’s ability to collaborate play significant roles in the success of the project. With high dependence on tacit knowledge, it is vital to maintain a stable team. Dynamically changing teams should opt for a more traditional development approach instead of a people-oriented approach.

By carefully assessing the five factors described above to understand the “ground” conditions of a project, you can assess the project’s suitability for agile development in a structured way.

Our experience in global agile delivery suggests that agile and traditional approaches are not the two ends of a continuum. Our Agile Suitability Assessment approach is based on a risk-benefit analysis framework that considers the complex nature of the environments in which the projects are executed. We evaluate numerous environmental parameters, including client readiness, team readiness, the commercial relationship, the nature of the target solution, and a host of other aspects before recommending agile development for an engagement.

About the author:

Madu is the Head of Sri Lanka Advanced Technology Center of Virtusa. He is a core member of the Management Team at Virtusa from its inception and plays a number of leadership roles in multiple areas including the Global Head of Quality for Virtusa. Madu is the co-founder and General Secretary of SLASSCOM, the national association of the IT/BPO Industry in Sri Lanka. He also plays an advisory role in a number of government forums and represents the IT industry on a number of Boards of leading Universities. He is also a board member of the Sarvodaya Fusion Organization, which is the ICT Development arm of Sarvodaya. Madu is a Chartered Engineer, holds an MBA from The Postgraduate Institute of Management (PIM) and an Honors Degree in Software Engineering from City University, London.

Extracted from: www.virtusa.com/blog

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Wednesday, July 21, 2010

Chairman and Geography Managing Director, Accenture India and Chairman NASSCOM Harsh Manglik to visit Sri Lanka

Chairman of NASSCOM, Harsh Manglik will be visiting Sri Lanka on the 9th of August, 2010 as the Chief Guest of the Business Leaders Forum jointly organized by the American Chamber of Commerce (AmCham) and Sri Lanka Association of Software and Service Companies (SLASSCOM).

Chairman and Geography Managing Director, Accenture India and Chairman NASSCOM Harsh Manglik

National Association of Software and Service Companies (NASSCOM) is the premier trade body and the Chamber of Commerce for the IT / BPO industry in India. In this role, he is responsible for representing the Indian IT/BPO software and services industry to multiple stakeholders. His key responsibility areas include enhancing India’s leadership position in the global offshore IT-BPO and work towards further growing the market by enabling industry to tap into emerging opportunity areas and to strengthen the domestic market in India.

As Accenture’s senior leader in India, he is responsible for all Accenture activities in India and for the strategic direction, growth and development of its businesses based in this geography. He is also a member of Accenture’s Executive Leadership Team.

Before Accenture, Manglik was worldwide Vice President, Symantec Corporation. Earlier in his career, Manglik worked with IBM for nearly 10 years and held US, Asia Pacific and global leadership responsibilities. He also served as an executive at Pratt & Whitney/United Technologies Corporation.  Earlier, Manglik was a consultant with Booz Allen Hamilton.  He started his career as a Management Trainee with Metal Box India.

He brings with him over 30-years of global business and consulting experience, gained in several world class firms, spanning many domains including aerospace, automotive, electronics, telecom and IT services.

He has been an active participant in collaboration between industry and academia. He is a member of Carnegie Mellon University’s Presidential Committee on India. He previously served on the Founding Operating Committee at the Massachusetts Institute of Technology (MIT) for the “Leaders for Manufacturing” graduate program.

The Business Leaders forum is focused on the theme Innovation and Sustainability and sponsored by Latitude 655, a next generation IT services company focused on innovative products and services. Please reach AmCham (www.amcham.lk) on 2336073/4 regarding further details about the forum and enrollment.

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Sunday, July 11, 2010

I met Yasas Vishuddhi Abeywickrama, CEO, Docs N’ Data, Chairman, Yasasa Foundation and Director, Young IT Professionals Board, Australian Computer Society

It was technology and Social Media that helped me to connect with this talented young man living in Australia to understand how information technology has changed his life. It was in fact an interview on Skype – which I feel saves an amazing amount of time and resources when communicating with a friend, your family or business clients abroad.

An old boy of Sudarshana Primary College Matara, the present Rahula College Matara Primary section and Ananda College Colombo, Yasas can be described as a high flier purely through application on technology developments and hard work. Many say he is a real demonstration of ICT being a truly global career. Having worked in the USA, UK, Sri Lanka and Australia, being trained in the USA and Malaysia and worked with truly global clients.

He explained his reasons in selecting IT as a career, “I was first introduced to IT when I was 16 at a private institute, IDM, after my OLs. My parents provided constant support for my education. I liked it and realized that the future is actually a digital economy. I saw that jobs are going to be abundant as the economy is heading that way. And quite a few years later, today, what can we do without IT? I think I saw this to some extent. Not that I saw it all, but I realized some of it. So, when I did my A/Ls, I got marks that were good enough to go for Computer Science”.

He described about his background, “ I played some cricket, even though I wasn’t a Sanath Jayasuriya”. His father is a very senior pubic administrator; he used to head the Sri Lankan Plantation Ministry, which includes tea.

Yasas Vishuddhi Abeywickrama as a child

His first chance to explore the world was when his hard work was rewarded by an international award from the Chartered Institute of Management Accountants (CIMA) in London, by which time he was half way through the university.

After graduation he joined Virtusa, a global IT services company providing IT consulting, systems integration and application outsourcing  which had branches in the US, UK, India and Sri Lanka. He had the opportunity to travel to the USA and UK as a Business Analyst whilst at Virtusa. He recalls his exposure at Virtusa, “I went onsite to gather requirements and work closely with the clients. The UK stint was with the British Telecom. In an offshore model, we basically talk about a round-the-clock working model which is a result of the time difference between the countries. This created a lot of challenges starting from long hours, getting up at midnight for meetings to communication obstacles such as explaining screen designs over teleconferences. Which I really enjoyed”.

He later travelled to South Australia, working for RevenueSA (State Taxation Department) as a Business Analyst and then moving to Melbourne because his wife had to change her university and was offered a position by Accenture, a global leading consulting firm.

Currently he is into entrepreneurial activities and plays a key role as the Director, Young IT Professionals Board responsible for policy and strategy formation for young IT professional through the Australian Computer Society. In this role he chairs a Board that has many young active leaders from the industry, plus having the privilege of being a Member of the ACS Congress, the highest advisory body of the coveted and respected professional body, ACS. He explained “The most touching moment in my career thus, was when I was awarded the Young Professional of the Year 2009 by Professions Australia for my achievements in the IT industry as well as for the services that I have rendered to the industry going well beyond the call of duty”.

Young Yasas at a College Function

Young Yasas at a College Function

He along with his friends and family recently formed a foundation by the name of Yasasa Lanka Foundation through which he hopes to promote IT education in Sri Lanka supporting the needy for education among many other things.

I asked him about the impact IT has made on him, “It’s changed me as a person. I’ve never done anything else for a living. After studies, it is my work that shaped me up. IT has seriously influenced me. The way I think has been influenced, has impacted as a person and my career path.   IT is a global career and passport, which I experienced, IT gave me the opportunity to travel to 6 -7 countries. My analyzing skills have improved drastically.

IT is global. I had the opportunity to extend myself as an international professional. I first got the opportunity to go overseas because of my work in IT and then I got more projects and jobs overseas. Also, it has made me realize how efficient businesses, governments and people could be if they use IT. That’s a fundamental change in the way I see things now because my exposure to IT projects that I had the privilege of working.”

He went on, “The experiences and relationships I have built over the past several years will be used to bring value to my motherland in a big way in the very near future. While I’ve spent time overseas in the last few years, my main focus is to serve Sri Lanka and its people. I always respectfully remember that I studied in government schools and a government university in Sri Lanka enjoying the full benefits of free education in the country funded by our people. It is simply not right for me to not do a service to this lovely country and I will endeavour to do it to the best of my ability”.

He described his child hood dream, “When I was 16 or so, I started to like IT and my A/L results were good enough to land a spot at Computer Science in University of Colombo. But growing up as a kid, you know it’s the system that defines your destiny to some extent and not entirely you. But I have to say I was lucky enough to achieve what I wanted when I really started to understand things. But if you want me to talk about my dreams from the very young days, my answer still would be I don’t know.” He explained, “But I know one thing, I always liked to be different. Be innovative. And to think outside the box”. I probed deeper “Again, systems mould people into standards, people expect everyone to do the same thing, same way and achieve the same results. I questioned that from very young and still do. I hope I can contribute to changing our systems as well as the mentality. People need to be different, do different things and that’s how the human kind evolves.”

In an evolving industry it is important for all to be in par with the global market. Yasas shared ideas on how he pursue to be competitive in the arena, “In the last couple of years, my close association with the Australian Computer Society (ACS) has helped me with this. We promote continuous lifelong learning and professional development and a part of my roles have been to organize that. While I get to learn I’ve also embraced the idea. On the other hand, I have been a strong promoter of professional networking for young people. My extensive network nourishes me with knowledge and experiences and I want others to embrace the concept and benefit from it too. I have spoken to an uncountable number of audiences around the importance of professional networking and will continue to do the same. I will bring this value to Sri Lanka as I know young Sri Lankans need an introduction to professional networking and we need more opportunities for that too”.

Yasas Vishuddhi Abeywickrama, CEO, Docs N’ Data,Chairman, Yasasa Foundation and Director, Young IT Professionals Board, Australian Computer Society

Yasas Vishuddhi Abeywickrama, CEO, Docs N’ Data,Chairman, Yasasa Foundation and Director, Young IT Professionals Board, Australian Computer Society

A knowledge economy is a must for the development of a country, he shared “This is crucial. As a country, we do understand the importance of education and knowledge. We don’t have to do the hard work of promoting the same.

We have got the best opportunity in our life time to get this country back on track. We just came out of a war, people are positive, businesses are booming and what’s more, it’s the time to promote a more liberal knowledge economy. I re-state, it has to be liberal. Our youth have to have access to knowledge that they like and the knowledge that get them jobs, knowledge that adds value to our economy and country.

Let’s face it, are we strong in minerals and mines as Brazils is? Or as South Africa is? Or can we compete in the manufacturing industry with global giants? In my personal view, it is tourism, agriculture (including tea) and the knowledge based service industry that could lift us to the next level. We need to capitalize on this opportunity”.

To this the contribution of the youth in the country is important. Yasas encourages them to look to the future. Look where the world is headed. The BPO industry is something that would drive our economy in the future if we create the right knowledge and skills in our youth. Yasas encourages the youth to consider contributing to that as well as develop an interest in it.

Web 2.0 and the internet have meant that every single one in our society has easier ways of contributing to the knowledge. Promoting their own ideas and opinions through such media and will make a contribution. In addition to that, by our youth creating an interest in the knowledge economy, what happens is that we prepare the human resource needed for that economy to thrive.

He discussed about the challenges faced by the BPO industry, “The biggest opportunity and threat for us in my opinion is India. It’s an opportunity because when we present ourselves to western companies as a BPO destination, they see us as a smaller version of India, which is already successful as the world’s best BPO destination. Secondly, being geographically so close, we can provide a great back up location for Indian BPOs. But there are challenges as well. When a small company in Sri Lanka tries to provide BPO services, many clients would be questioning the need to go to a new destination when there is an already proven and similar location in India.

I believe we need to show what’s special in our offering? What can we do better? We need to soon up skill our youth with knowledge that caters to the BPO industry but could offer something different, special and better than the other competing BPO destinations”.

Conclusion

Our focus to improve IT and capacity should be based on making IT part of everyone’s school education to get the numbers required. However the output numbers should be market driven, if IT is in demand, the output should increase proportionately. In other words it shouldn’t be based on a pre-defined allocation in the higher education system.

We also need to ensure we train good teachers and improve the vocational education sector for IT. All these would create more opportunities to learn IT for vocational and higher studies. Capacity building is priority to build a strong BPO presence. It is also important to improve English and soft skills of our youth that are studying IT. The use of IT effectively for government services is crucial, which is a concerned area with ICTA and the governments IT task force at present.

Providing access to IT infrastructure to citizens is another priority.  For instance, our internet penetration is low but growing. According to the ITU 8.3% of the population in Sri Lanka use the internet. The government is currently working with ICTA in forming Nenasala’s across Sri Lanka ensuring the growth, additionally the mobile operators in Sri Lanka can be used to implement and engage the majority with the information available in the web sphere.


Daily News cover and ITpro

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Friday, July 9, 2010

SLASSCOM partners with AAT

SLASSCOM (Sri Lanka Association of Software and Service Companies) partnered with the AAT (Association of Accounting Technicians of Sri Lanka) to jointly drive capacity building in Accounting & Finance to cater for the rapidly growing BPO industry in Sri Lanka.

The Association of Accounting Technicians of Sri Lanka (AAT Sri Lanka) was established in 1987, on the initiative of the Institute of Chartered Accountants of Sri Lanka with the primary objective of producing Accounting Technicians for the private and public sector. During this period AAT Sri Lanka has acquired a reputation as the undisputed leader for producing quality accounting technicians to the nation. Also AAT Sri Lanka has gained international recognition and it has obtained associate membership of International Federation of Accountants (IFAC) and Confederation of Asian and Pacific Accountants (CAPA).

From Left: Project Officer SLASSCOM- David Charles , Director and Treasurer SLASSCOM -Omar Fatharally Chief Executive Officer, Hello Corp, General Secretary SLASSCOM - Madu Ratnayake, President - AAT Sri Lanka T. Dharmarajah , Chief Executive Officer - AAT Sri Lanka Tishanga Kumarasinghe and Director – Computer Training – AAT Sri Lanka Ms.Siyamala Sumanthiran

The main purpose of signing the mutual agreement is to collaborate in promoting Sri Lanka as a global sourcing destination for Finance and Accounting BPOs and to increase the number of qualified Accounting and Finance professionals in the country .

President  AAT Sri Lanka T Dharmarajah  said “the purpose of this MoU is to develop academic and educational co-operation and to promote mutual understanding between the two organization thereby Jointly promote Accounting, BPO and IT as a preferred career choice among the student population and the business community with a view to increase the number of  qualified accounting professionals suitable to serve BPO organizations”.

Sri Lanka is fast emerging as a niche Center of Excellence (CoE) for Finance and Accounting Outsourcing (FAO) Recent Global Services magazine survey ranks Sri Lanka among the top 20 centers of excellence for FAO in the world.  Leading global companies such as WNS, Amba Research, Quattro and HSBC have set up their FAO centers in Sri Lanka among several other local and international companies to take advantage of the growing pool of highly qualified accounting professionals in Sri Lanka.

“Global Finance and Accounting BPO industry is growing rapidly. With our niche focus on FAO and already established global recognition as a best emerging destination for FAO, we are well positioned to take part in this global market opportunity to create wealth and jobs in Sri Lanka. We are delighted to partner with AAT, who has pioneered large scale capacity building, to take the industry forward.” said Madu Ratnayake General Secretary SLASSCOM

SLASSCOM acts as the catalyst of growth for the Sri Lankan IT and BPO industry by facilitating trade and business, propagation of education and employment, encouragement of research and innovation, and by supporting the creation of a progressive national policy framework.

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Monday, July 5, 2010

Jetwing on Social Media with eMarketingEye

eMarketingEye (www.emarketingeye.com) enables Jetwing Hotels to leverage the Social Media space by developing an effective integrated platform across Facebook, Twitter, YouTube and Flickr Social Media channels. This latest endeavor is part of the Jetwing Hotels ongoing online marketing strategy created in collaboration with eMarketingEye.

Renowned in Asia for their award winning Online Marketing campaigns, eMarketingEye was engaged by Jetwing Hotels to develop a cohesive Social Media presence and effective communication strategy for Jetwing. Using Facebook as the primary Social Media platform, eMarketingEye integrated YouTube and Flickr for multimedia sharing while leveraging twitter for two-way dialogue and distribution of news and offers.

Jetwing Hotels

Jetwing Social Media Experience

“This is merely the first step of our implementation. We have planned to integrate booking functionality, email sign-up and other such advanced functionality in addition to the custom built Facebook FBML pages we have created so far”, commented Rajitha Dahanayake, CEO of eMarketingEye. “By understanding the strengths of each Online Social Media Platform, we are confident of leveraging this new medium to increase awareness and revenue for Jetwing Hotels”, added Angie Samuel, Marketing Communications Manager of Jetwing Hotels.

eMarketingEye is an award winning Online Marketing agency catering to over 300 hotels and resorts from across the world. Winner of the 2009 SME Agency of the year award from Google, eMarketingEye offers end-to-end solutions from Website Development to Performance Driven Online Marketing and Social Media strategies. Based in Sri Lanka, the company has won 9 Adrian awards from the Hospitality Sales and Marketing Association International in past 3 years. eMarketingEye is Sri Lanka’s only Google Analytics Authorized Consultant company and Yahoo Analytics Member organization.

Jetwing Hotels (www.jetwinghotels.com) one of Sri Lanka’s largest Hotel chains, has a presence in many of Sri Lanka’s beautiful destinations; from the historic cities of Galle and Sigiriya, to the cool climes of Kandy and Nuwara Eliya, down to the sun kissed beaches of Negombo and Beruwala. The properties under the Jetwing chain include Jetwing Beach, Jetwing St. Andrews, Jetwing Blue Oceanic, Jetwing Hunas Falls, Jetwing Seashells, Jetwing Kurulubedda, Jetwing Lighthouse, Jetwing Ayurveda Pavilions, Jetwing Tropical Villas, Jetwing Warwick Gardens and Jetwing Vil Uyana. Catering to all walks of life, Jetwing Hotels have continued to expand, diversify, collaborate and triumph from modest beginnings in the early 1970’s.

Posted by Ashan Kumar in 06:36:53 | Permalink | No Comments »

Monday, June 28, 2010

I met Hussain Shabbir, Chief Technology Officer and Head of Operations at Aeturnum Lanka (Pvt) Ltd.

IT career potential escalates…

Hussain Shabbir is one of the very few people who can look you in the eye and repeat the ‘been there, done that’ punch line with complete honesty.

At just 28 years of age, he is considered by many of his peers to be among the fastest climbers in the IT industry. And indeed, Hussain is proud to bear the battle scars that are witness to his phenomenal rise – he advanced from a humble Associate Software Engineer (ASE) to an accomplished Senior Consultant / Tech Lead at Virtusa within four short years and continues to live a highly successive life thereafter.

Hussain Shabbir

Hussain’s first contact with IT came in the form of a computer, “A Laptop with a monochrome display and without a hard disk!” he laughs, back in 1991 – an interesting toy for a ten year old to play with, but who would have guessed that this ‘toy’ would push him towards a lifetime of commitment to the IT industry?

“My decision to enter the IT industry was genuinely based on my passion towards computers and its whole sphere of knowledge,” Hussain remembers. “And my parents were equally supportive and ecstatic about my decision,” he adds. Indeed, the IT industry certainly was a wise choice for any school leaver in 1999. The dot com boom was at its peak, IT was making inroads in Asia and there was an acute dearth of qualified personnel to man the offices which were springing up everywhere.

Hussain commenced his career in the IT industry with a stint as a modest 3rd year Intern, a requirement in completing his degree at the Informatics Institute of Technology (IIT). “My internship at OPRO Lanka was great,” Hussain said. “Working at the World Trade Centre and under the direct supervision of the MD, a pleasant lady from Japan, was very memorable. I recall that the first task assigned to me was to maintain documentation for a desktop-based application. It wasn’t much at the time, but it is experiences of that sort that lead us to the paths we explore in the future.”

And so it was that opportunity came knocking on Hussain’s door just a few months into his first job as an ASE. An opportunity to go onsite to USA as a Tech Lead for three months.

This was just the beginning – and the rest as they say, is history. Hussain went on to mentor and lead offshore development teams, and then became the single point person between the client and the developers during his 3 year stay in Atlanta, USA. Promotion followed promotion. New opportunities appeared, new obligations, different responsibilities… but ultimately – always success.

About seven years later, Hussain is Chief Technology Officer (CTO) and Head of Operations for Aeturnum Lanka, and is pleased to be working together with his old batch mates, also key players at Aeturnum Inc, USA.

Young Hussain

They say old habits die hard, and thus the alumni maintains strong ties with their institute – Aeturnum provides internship opportunities to a multitude of IIT students, whilst also accommodating students from other universities, like the Moratuwa and Colombo campuses. Overall, they have a strong commitment towards helping those who wish to pursue careers in IT, simply because they are aware of the importance that IT plays in the lives of people today. “We are extremely pleased with our interns,” Hussain says. “They come in with theoretical knowledge but leave with practical knowledge that they need to get a leg up in the industry. Many of us also started on our career paths through industrial placements, and of course we would be happy to lend a helping hand to those who are committed to launching a successful career.”

When asked about the scope and development of the IT sector in Sri Lanka today, he confidently says “The Sri Lankan software industry, even though still small, has grown quite impressively. Exports which stood at around US$ 5 million in 1996 increased to approximately US$ 58 in 2001 and were estimated by Central Bank to be about US$ 80 million at the end of 2003. The Software Exporters Association (SEA) has targeted to achieve exports of US$ 1 billion in 2012. To successfully achieve this target, Sri Lanka’s technologically literate workforce needs to be groomed with local as well as global opportunities. These prospects have begun to emerge with initiations by the Sri Lankan government as well as the private sector. As a result, we urge the budding generations to invest in pursuing IT careers as this sector is only going to grow.”

Hussain holds a BSc (Hons) in Information Systems from the Manchester Metropolitan University, UK. He is the Chief Technology Officer (CTO) and Head of Operations for Aeturnum Lanka (Pvt) Ltd. Hussain is responsible for formulating a technical vision and strategy for advancing the state of practice in the engineering of software, services and products in the company, based on researched technology trends that lead to improvements in the state of practice. He also regulates Aeturnum’s Global Engineering Process (GEP). Additionally, he is in charge of Aeturnum’s offshore development centre, whilst overlooking delivery assurance, offshore profitability, technology consultation, HR, PMO, MIS, pre-sales and business development. He also envoys Aeturnum as a Council Member at the Sri Lanka Association for the Software Industry (SLASI) – the national organization representing the Software Industry in Sri Lanka. He is the founding Vice President of the Sri Lanka Software Testing Board (SLSTB) – a non-profit, professional body established in order to nurture, promote and support the software testing sector in Sri Lanka and help fellow software testing professionals earn globally accepted qualifications. Hussain is a past pupil of Colombo International School (CIS) and Burhani Serendib School (BSS), and currently holds the post of President at the Past Pupils’ Association of BSS.

Posted by Ashan Kumar in 13:09:02 | Permalink | No Comments »

Sunday, June 20, 2010

“Passport to Digital Citizenship” Webinar tomorrow in Sri Lanka

I am priviledged to be a part of  Sri Lanka’s communication specialists, marketers and journalists tomorrow morning at the US Embassy for Sri Lanka,  for the “Passport to Digital Citizenship”, a series of six, power-packed web based training modules designed to help marketers, journalists, educators, web designers and content creators leverage the collaborative, interactive real-time energy of social media.

The webinar is weaved around why Blogging, Twitter, Facebook, LinkedIn, YouTube and Social Search can all work to your advantage in this new eco-system where the boundaries of branding, customer service, diplomacy and media are blurring. Stay tuned for in-depth take back from the webinar.

Posted by Ashan Kumar in 16:15:06 | Permalink | No Comments »